It is never too late in the year to start following the new marketing trends, or to consider planning their implantation into the business for 2014.
Marketing trends can help a business understand what actions will generate the highest returns.
Mobile Advertising
Advertising through smart phones is expected to skyrocket. Smart phones are presenting a new medium for marketers to use in their advertising.
Businesses should consider adapting their website to the more compact screen size of contemporary devices.
This will help users access the company easily and more frequently.
Content Marketing
There has been an increase in search engines favouring sites with high quality and relevant content. Businesses need to ensure that they post information on their website regularly and to a high standard to ensure they are not penalised by search engines.
Responsive Design
Responsive design involves designing a website that responds to the device on which it is being viewed. This means that the website will look slightly different on an iPhone than a desktop computer. This trend allows the business to create a personalised experience for the customer, resulting in greater conversions to business.
Social Media
Social media has been a marketing trend for the past couple of years; however, it is still just as valuable in 2013. Social networking sites can be used to engage with clients on a more personal basis.
Businesses should keep in mind that it is not about having a presence among all social networking sites, but instead choosing the right platforms to target their audience.
