Business Advice

How your office environment can impact productivity Business owners looking to increase productivity shouldn’t overlook the important role of the office environment. Office design is directly linked to employee wellbeing, and can significantly affect overall employee motivation and morale. A well-planned office space can assist employees to carry out their daily tasks effectively. Some important influencing factors include: Lighting Lighting […]

Maximise your word-of-mouth marketing Word-of-mouth is a valuable form of marketing that provides business owners with the opportunity to leverage technology such as social media to generate buzz around their business. Word-of-mouth is generally thought to be organically created through recommendations from friends and family. However, businesses can drive these kinds of conversations by incorporating word-of-mouth tactics into their marketing strategy. Customers are more […]

Stop networking and start building Traditional networking tends to focus on meeting and connecting with as many people as possible in a business setting. However, simply handing out your business card or talking up your business to others does not necessarily foster trust or build strong relationships. Those who attend regular networking events but feel they are not making true and […]