If you understand the nature of your customers’ needs you will be able to market your products and/or services far more effectively. Different types of customer needs require different marketing and advertising strategies. These are the three most basic types of customer needs and how best to target them: 1. Immediate needs These are short-term […]
In order to survive and thrive, entrepreneurs and small business owners need to keep up-to-date with current business trends. You should always be aiming to learn new techniques to improve your business. Here are some lessons that can help small businesses stay relevant and survive: Helping customers find you online One of the most common […]
We often don’t even think about them consciously, but taglines are an important part of a company’s identity. A good tagline should simultaneously tell customers what the essence of your company is evoke strong sense of emotion and be completely consistent with your company identity. A great tagline is also an incredibly cost-effective way for […]
It may seem obvious that business growth can only occur when there is money available for re-investment. However, many businesses do not consider this when budgeting and planning their long term finances. One of the biggest impediments to growth is access to finances that will fuel the investments that are needed to support growth. Therefore, […]
Online reviews are becoming increasingly crucial for businesses and they can make or break a customer’s decision. Obviously the quality of the reviews matter but it is also important to have a reasonable quantity of reviews. Here are some tips to increase your number of online reviews: Follow up sales with an email or phone […]
The way that you and your employees communicate within the company can have a huge impact on your overall performance. In-house communication is not just about how well individuals communicate but also the quality of your communication systems and plan. A well thought out communication plan can prevent disagreements, create trust with customers and suppliers […]
Putting a serious effort into boosting the productivity of your company will ensure that your business is working as efficiently as possible. The improvements that can be made from a few well thought out productivity-boosting changes can be impressive. Understanding the root causes of your productivity drags is important, and every company will have individual […]
Your staff are the most important asset that your company has, and it is imperative to treat them as such. Investing in training your staff and expanding their skill sets can make huge improvements to your business. Laying the right foundations Clearly, the minimum you need to offer staff is the training that will allow […]
Making your business seem like it is bigger than it actually is can go a long way in helping you to secure larger clients. It will also make customers feel more secure when dealing with you, and can give your voice more authority. Punching above your weight when it comes to making first impressions is […]
The countdown to Christmas is now on and we’re in the midst of the headlong rush to get everything done and capitalise on any remaining opportunities before the Christmas lull. Busy period or not Christmas causes a period of dislocation and volatility for most businesses. This dislocation and volatility means that it is not business […]
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