It is never too late in the year to start following the new marketing trends, or to consider planning their implantation into the business for 2014. Marketing trends can help a business understand what actions will generate the highest returns. Mobile Advertising Advertising through smart phones is expected to skyrocket. Smart phones are presenting a […]
Commencing on 1 January 2014, the Fair Work Amendment Act 2013 introduced a new sphere of protection to workers experiencing bullying in the workplace. Research has shown that nearly 25 per cent of Australia’s population will be subject to bullying at some point in their career. Workplace bullying can also cost Australian businesses billions of […]
Employers should be aware of their legal requirements involved in keeping employee records. Under Commonwealth workplace laws, employers are required to make and keep accurate and complete records for all of their employees, including contractors. These record-keeping obligations are designed to ensure that employees receive their correct wages and entitlements. Employee records must: be kept […]
The Government will be consulting small business owners on approaches to improve business cash flow and business relationships. The Government has released a discussion paper on a Prompt Payment Protocol. It is aimed at improving business-to-business relationships and tackling cash flow problems as a result of late payments. Research has shown that 90 percent of […]
Good credit management is an important business strategy to maintain cash flow and stable finances A cornerstone of managing credit is not only making sure an invoice gets paid, but gets paid on time. Before a debt recovery process commences, which may delay payment further and damage a relationship with a customer, it is worthwhile […]
Business owners sometimes borrow money from their own company for a variety of personal and financial reasons. However, there can be an issue with tax law compliance if the proper steps are not carried out in treating the transaction correctly. Division 7a is an integrity measure aimed at preventing companies from making tax-free distributions of […]
It is not easy being a boss Being a boss is tough. It is one of the most demanding challenges of running a company. A boss has to inspire, lead, motivate, discipline, and reward. Some of the most important leadership skills are: Communicating goals: Let people know why they are doing something, not just how […]
Why do companies make customer buying complicated? For a small business, this question is critical Every product or service developed or sold involves an investment. Businesses need to make sure they can sell what they make or offer. Surprisingly, giving customers too many choices is likely to lead to fewer sales. It may be time […]
Play It Safe – Put It In Writing Business owners are exposed to all kinds of legal concerns and issues. Despite the best of intentions, nothing ends up as simple as it seemed in the beginning. Combine that with the human weakness of forgetfulness it is not difficult to see the benefit of recording just […]
Building a Brand Many businesses assume that a brand is an image, or more simply a logo. That is only one part of it. The most important thing to remember is this: a brand is a promise. A brand is used to set customer expectations. When a customer buys a product or service, they count […]
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